BORICA’s CSR campaign was awarded first place in the competition Eventiada IPRA Golden World Awards 2018 in Moscow
At the end of last week, the campaign "Sign electronically for happier childhood", carried out by BORICA AD, with the help of Chapter 4 Agency, for the benefit of the foundation "Our Premature Children" was awarded first place in the category "Best public campaign" in the prestigious competition Eventiada IPRA Golden World Awards in Moscow, Russia. At the same time, the campaign was also nominated for another international competition - European Excellence Awards 2018 in Dublin.
The campaign was carried out at the end of 2017 and for every new or renewed B-trust electronic signature, Borica donated 1 BGN to the foundation "Our Premature Children". The money raised was invested in the opening of the first center in Bulgaria dedicated to the needs of the premature children and their families - "Little Wonders". BORICA purchased specialized equipment and paid the overheads and supplies for the Center for 2018.
IPRA GWA is the biggest global prize, organized by the International Public Relations Association (IPRA) since 1990, which has improved the public relations standards worldwide since 1955.
Since 2011 Eventiada IPRA Golden World Awards (GWA) has distinguished regional and international campaigns carried out by world brands and leading corporations in Eastern Europe, CIS (Commonwealth of Independent States) and Central Asia and is the biggest communication award in the region.
The Eventiada IPRA Golden World Awards 2018 nominations are in five categories and include projects and agencies from 13 countries. Eventiada’s nominees and winners are selected by the IPRA GWA International jury based on the following criteria: international standards, innovation of achievement, quality of research, planning and performance, quality of revenue and evaluation.
We would like to thank our partners from Chapter 4 Agency for the high professionalism and devotion to the cause, as well as the Foundation "Our Premature Children" for the opportunity to work together for the better future of the premature babies in Bulgaria.