The loyalty program is a program that allows bank cardholders to accumulate bonus points for their POS transactions and other bank products used, as well as to spend the accumulated points at certain POS terminals and for other bank products.
The system operating the loyalty program is maintained and operated by BORICA and is provided as a service to the banks. Managing the program‘s settings, adding and removing merchants from the program, defining campaigns and monitoring the program is carried out by the bank users through the system's website.
