BORICA is accelerating its international presence. We are looking for a passionate, strategic and action-oriented International Growth Marketing Lead to help, shape, execute and scale our expansion into new markets. You will work together with the Head of Marketing, Sales, Business Development and Product development to analyze opportunities, build partner networks, represent BORICA in international associations and deliver tangible growth.

What you will own:

• Deep market analysis: Identify target markets and customer segments; assess regulatory, cultural, competitive and financial environments;
• Strategy co-creation & execution: From defining regional go-to-market plans to localizing product/service offers and marketing content;
• Events & partnerships: Lead participation in international exhibitions, forums and events. Organize BORICA-led events with customers and partners;
• Associations & representation: Act as BORICA’s voice in European / international fintech/ payments/ financial services associations; follow regulatory trends;
• Performance & results: Set clear KPIs related to international campaigns and business development activities (market position, new customers, new products/services launched), monitor, iterate, and deliver;
• Cross-functional collaboration: Work with product, sales, legal & compliance, finance, and marketing teams to ensure alignment and successful market entry.

Who you are:

• Bachelor’s or Master’s degree in International Business / Marketing / Business Administration (or related);
• 5+ years of experience in international marketing, business development or market expansion, preferably in fintech, payments, or financial services;
• Experience with both B2B and/or B2C models: launching products/services in new international markets;
• Demonstrated success in coordinating events, working with partners and associations, and navigating regulatory/cultural differences;
• Strong analytical mindset: able to do (or interpret) research, competitive analysis, market sizing; use data to drive decisions;
• Excellent communication skills in English; additional European languages are a plus;
• Comfortable with travel and representing the company at external events;
• Highly self-motivated, organized, capable to work independently and in a small team; adaptive and creative.

Additional desirable skills / “nice to have” that would help you stand out:

• Prior experience working with European payment infrastructure or compliance/regulation bodies;
• Experience with localization (marketing content, user experience, legal / compliance);
• Knowledge of digital marketing tools / channels specific to international expansion (e.g. market intelligence platforms, partner / affiliate networks);
• Experience in negotiating and managing strategic partnerships.

What we offer:

• A key role with real impact: shaping BORICA’s international expansion in new markets;
• Opportunity to build or scale processes in market research, events management, partnerships, and regulatory monitoring;
• A supportive leadership environment: you’ll work closely with the Head of Marketing and senior executives;
• Hybrid work model; travel and exposure to international ecosystems;
• Competitive compensation + career growth within BORICA.

Why join BORICA now

This is a moment when your work will translate into strategic footprint, new customer acquisition, new revenue streams and elevated brand presence on the international stage. If you thrive in dynamic environments, enjoy crossing borders (literally and metaphorically) and want to be part of building something that scales beyond Bulgaria, we want you in our team.
Apply now if you're ready to step into a role where strategy meets execution, growth is measured in new markets and your impact is tangible. Let’s grow BORICA together beyond borders.

Application Deadline via JOBS.BG - 7th November, 2025.

Please note that only short-listed candidates will be contacted.

Candidates under this job application shall agree voluntarily to submit their personal data to BORICA AD only for the purpose of recruitment and selection of new employees. BORICA AD guarantees that the personal data provided will be stored and processed in strict compliance with the information security rules and will not be provided to other controllers or data processors.
Candidates under this job application have the right of access to correct the personal data they have provided after submitting a written request, not later than the date of expiration of this job advertisement. The personal data of the applicants and non-appointed persons will be reliably destroyed, no later than 6 (six) months after finalizing the selection under this job advertisement.
For more information about the personal data management please check the BORICA AD account.